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Recently, I read an article in the Times of India, about the famous Scientist wanting to trademark his name. On reading the news I did a double take and immediately asked myself if there was a need for this action.

The last paragraph of the news items makes the logic clear. The trademark is meant for business and product endoresements.

Without making fun of the famous scientist or his motor neuron related problems, this is a clear case of extereme protectionism and entitlement. I am sure some businessmen have promised Stephen Hawkings a pile a money and plan to endorse many products using the trademark.

Will the trademark also be enforced if someone mentions Stephen Hawkings works or referes to the scientist’s name? Will that mean a trademark infringement?

Now, will you buy a ‘Stephen Hawking’ wheelchair or voice translator?

Link

Physicist Stephen Hawking to trademark his name, http://timesofindia.indiatimes.com/world/uk/Physicist-Stephen-Hawking-to-trademark-his-name/articleshow/46734282.cms

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