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These days, the most common thing that seems to be happening to everyone is change. For factory workers, there is the prospect of change of work location, job loss. For IT workers, there is the prospect of off-shoring. For startup employees, there is the chance of ‘pivoting’ or worse, closure.

Thus, the old saying ‘Change is the only constant’ seems to be ringing true all the time.

In comparison, the only thing that is unchanged is the tagline ‘Conditions Apply’ that gets attached to any kind of product or service advertisement or offering.

For example, ‘Buy a soft drink, send the code and win an iPhone*’, ‘Apply for a home loan and get a car free*’.

* Conditions Apply