These days, ‘business on the Internet’ seems to have become the buzzword once again in India. Now, we can not only buy cameras, mobiles and mobile covers on the net, we can also look up doctors on the net.
I believe that specialty sites – like those that have a listing of doctors are going to face a challenge – when customers leave feedback on the site. Managing this feedback is going to need a level-headed person, as the site will be full of negative comments (as usually happens when multiple people comment). Handling such negative feedback, along with positive feedback, will need a lot of care, as negative views will immediately get splashed across all media outlets and will create a lot of grief for everyone.