When Samsung launched the Android series of phone in mid 2010, they named it the Galaxy series, launching three phones, namely Samsung Galaxy S, Samsung Galaxy 3 and Samsung Galaxy 5. Of these, the Galaxy S was the most powerful, while oddly, the Galaxy 3 was more specced out than the Galaxy 5.
With the Galaxy series becoming popular, Samsung continued to use that name for its phones. It launched the Galaxy S2, Galaxy S3, the Galaxy S4 and then the Galaxy S5. But, in between, they also used the Galaxy moniker and created a ‘Grand’ version, releasing the Samsung Galaxy Grand. This was followed by the Samsung Galaxy Grand 2 and most recently the Samsung Galaxy Grand Prime, which I purchased recently.
While I understand the need to differentiate between mobile lines, where is the need to keep reusing the ‘Galaxy’ brand? While I agree that people are familiar with the ‘Galaxy’ brand, there is no need to stretch it to create the Samsung Galaxy Grand’, the ‘Samsung Galaxy Grand 2’, the ‘Samsung Galaxy Grand Neo’ and the ‘Samsung Galaxy Grand Prime’. They could very well have used the ‘Grand’ line, creating a parallel to the ‘Galaxy’ series.
With the ‘Neo’ and ‘Prime’ naming, the number of words used to describe a phone model seems to have got out of hand.
And they have recently launched the ‘Samsung Galaxy S3 Neo’.